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Landing page software enables online marketers to create and optimize landing pages quickly and easily. A landing page is also called a “destination page”, “lander”, or “lead capture page”. It is a web page that shows up when you click on an online ad or a SEO-optimized search result. This landing page displays sales content that is an extension of the link, search result, or ad. Landing pages are utilized for lead generation.Show more Visitors’ actions on a landing page determine the marketer’s conversion rate. Marketers and advertisers can boost the effectiveness of their online ads by linking their landing pages to search engine marketing campaigns, email campaigns, and social media. Use this category to learn about top accounting software solutions that offer the most useful features, starting with Wix which is rated the best in the category.Show less
To develop this list of best Landing Page Software we have researched 71 leading systems currently available on the market, contrasting their features, ease-of-use, client service, available integrations and mobile device support using our exclusive SmartScoreTM rating system. This ranking has been created by Jenny Chang, our B2B authority responsible for the Landing Page Software category.
Wix is one of world's leading online website builders that offers robust modules for marketing, ecommerce, and customer support and many more. Starting out as a basic, easy-to-use website builder, Wix expanded to become a total business solution for digital touchpoints.
HubSpot Marketing is an easy-to-use advanced digital marketing software solution. It is used for a variety of marketing needs and channels from SEO to social media. The platform has a CRM base complete with analytics. It has modules to manage blogs, lead generation, social monitoring, ads, and email marketing.
Wishpond is a software tool that scales to your business effectively and efficiently. It allows you to get noticed by your audience without much effort and at a reasonable price. The platform is used to help businesses manage their campaigns and automate key processes.
ClickFunnels is a website building platform that enables you to design and create sales and landing pages from the ground up. It comes with pre-built funnel options designed for particular services, products, or businesses. The platform can be used to manage your whole sales funnel.
GetResponse is a popular email marketing service that simply gets the job done. It has an intuitive editor that allows users to create professional-looking emails as well as landing pages seamlessly with ease. It is also packed with tools designed to help users conduct successful email campaigns.
Pardot is a marketing automation and lead management software designed to connect with Salesforce CRM, enabling your marketing and sales teams to arrange, deploy, and manage online marketing campaigns. A cloud hosted solution, Pardot provides a full set of tools that help marketers create meaningful connections, generate pipelines, and empower sales to close deals.
MailChimp is an email marketing service for small and developing enterprises that can also handle large volumes of emails for big businesses and organizations. User-friendly and affordable, this software is packed with tools for creating, tracking, and managing email campaigns.
Unbounce enables you to enhance your marketing experience and tap leads more effectively. You can develop, test, and publish landing pages to easily reach your target customers. It is simple to launch pages using existing templates and features that are optimized for mobile experience as well.
Leadpages is a software service that lets you build landing pages that can boost your conversion rate to a great extent. It comes with a wide range of professionally-designed templates and optimization features. This software is versatile and caters to the need of businesses of all sizes.
Bitrix24 offers tools for collaboration in key business processes like CRM, project management, time management, tasking, and document management. Its feature set also includes a daily planner and a time management module. Bitrix24 also provides a robust reporting module for tasks and performance.
Easy-to-use landing pages generator for web businesses and marketers, enables them to get results faster through attention-grabbing landing pages.
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Landing page tools enable you to easily create and optimize landing pages to improve your lead generation efforts and conversion rates. There are numerous software platforms available in this niche in the market. So how do you do educated comparisons to zero in on the best landing page software among them? We help you in this task with this buyer’s guide that tells you the main features and factors you should look for in the best landing page software.
The ideal way to start your search is to register for the free trial offered by the providers of top landing page tools. You can utilize the free trial period to thoroughly test each app’s main features and gauge their suitability for your marketing needs. Plus, you can do a comparison of your shortlisted programs. Browse the websites of these leading tools to find out if they offer a free trial or demo: Instapage, Leadpages, Unbounce, OptimizePress, and PAGEWIZ. These solutions have received high rankings in our landing page software reviews, so try them out.
Landing page tools benefit not only small and medium-sized businesses. Even enterprises can also gain some perks in creating and using a landing page as part of their marketing tools. Besides, landing pages are one of the vital ingredients in the modern marketing mix. It does not just promote your business, it also helps your business nurture relationships, let you learn more about your audience, and help you determine your next move to growing your business.
Landing pages are also one of the best ways to reach new customers around the globe. Your business can use regionalized landing pages to reach out to your target market in certain locations and increase engagement. Since it is digital, your business can save money along the way.
If your company is doing content marketing, landing pages can also be a huge help in making your marketing more effective. Content may be the king but it isn’t enough in making your audience take action. Landing pages can bring actionable attention to your marketing channels by prompting site visitors to sign up, check out, or even just follow whatever you promote with your content.
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As the marketing value of landing pages increases, so have the software that is used to build them. This isn’t inherently a bad thing since more choices mean more chances of finding a solution that’s ideal for your needs. However, it also encumbers the process of filtering which ones you’d like to consider. To help you with that, here are some of the most essential factors to consider when choosing a landing page software:
Landing Page Monkey
SimplyCast Landing Page Generator
To select a suitable SaaS vendor you need to consider vital criteria such as privacy and security, support and service, and transparency.
Find out if the vendor can be trusted with data security and privacy. Do they have procedures in place to safeguard your sensitive information and data? Find about the security measures they use. This is an important element of a SaaS application that cannot be over-emphasized.
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The best landing page software is Wix. It’s a robust digital touchpoint solution that not only offers powerful web-building tools but also modules for customer support, ecommerce, marketing, and more. Add to those Wix’s ability to integrate with other business apps makes it a system that gives you a big edge on your marketing initiatives.
This software is cloud-based and is well-known for its user-friendliness and simplicity. Anyone can create a landing page with this tool irrespective of their skill level. What’s more, it offers a wide array of templates you can use to build a landing page fast. It is also mobile-optimized, which means the landing pages created in this platform will look good even on cellular phones or tablets.
If you cannot decide whether to use a landing page software or not, perhaps the benefits below can help you come up with a decision:
Every landing page software on the market comes with its own set of unique features that set them apart from the competition. But as products in one category, they still share some common features such as the following:
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Some landing page solutions are being offered for free. These are good for upstarts and smaller players who want to test their market first before getting a dedicated system for handling their websites.
FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions. We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website. Please note, that FinancesOnline lists all vendors, we’re not limited only to the ones that pay us, and all software providers have an equal opportunity to get featured in our rankings and comparisons, win awards, gather user reviews, all in our effort to give you reliable advice that will enable you to make well-informed purchase decisions.